How Fuel iX brought generative AI to retail

Vice President of TELUS Retail Torey Konecsni describes the development of "AskMILO," an AI copilot currently used by sales reps in all of TELUS's retail stores.

AskMILO uses a chatbot interface, AI-powered search, natural language processing, and a machine-learning recommendation engine, to help sales reps quickly find the solutions that are best for each customer. It is powered by Fuel iX.

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