How Fuel iX brought generative AI to retail

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Vice President of TELUS Retail Torey Konecsni describes the development of "AskMILO," an AI copilot currently used by sales reps in all of TELUS's retail stores.

AskMILO uses a chatbot interface, AI-powered search, natural language processing, and a machine-learning recommendation engine, to help sales reps quickly find the solutions that are best for each customer. It is powered by Fuel iX.